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Cosmetic Aerosol Into The Industry's New Favorite 300 Billion Blue Ocean Market Who Is In The Beach?
- Jul 06, 2018 -

Evian Mineral Water Spray, GATSBY Jasper Spray, Gillette Gillette, Yunnan Baiyao Spray, Haodi Air Freshener... These familiar products, most people may not know they have A common professional attribute term - aerosol. Nowadays, aerosols are competing in the cosmetic field and are flourishing.

 

In Zhongshan, Guangdong, there is such a research and production company that focuses on cosmetic aerosols.

 

It is a national high-tech enterprise. Its R&D center was recognized by Guangdong Science and Technology Department as "Guangdong Environmental Protection Daily Aerosol Engineering and Technology Research Center" and was recognized by the China Packaging Federation as the only "China Personal Care" in the country. And cosmetics aerosol technology development center."

 

Since its establishment in 2007, it has been focusing on cosmetic aerosol OEM/ODM production services. With a high degree of focus, it stands out among many aerosol manufacturers and leads the new trend of cosmetic aerosols.


This company is Zhongshan Tiantu Fine Chemical Co., Ltd. (hereinafter referred to as Tiantu).

 

2021 China's cosmetics aerosol has a 30 billion blue ocean market

The aerosols that are everywhere are actually not new, and its history can be traced back 90 years.

As early as 1922, the Norwegian scholar Eric A. Rothson applied for a product invention patent for the use of liquefied gas to launch a liquid in a container, and was hailed as the "father of aerosols." In the 1950s, aerosols in China entered the initial stage of self-renewal; after 1983, Zhongshan Shiqi Pesticide Factory (the predecessor of Zhongshan Kaida Fine Chemicals Co., Ltd.) successively introduced the first automatic aerosol agent from abroad. The production line, aerosol can manufacturing line and aerosol valve manufacturing line have opened the curtain for the industrialization era of China's aerosol industry.

 

In China, the types of aerosol products are hygienic insecticide aerosols and industrial aerosols, while the development of personal care aerosols, including cosmetic aerosols, has lagged behind. "The total global aerosol production in 2016 was about 15 billion cans, of which personal care aerosols accounted for about 55%, and China's human care aerosols accounted for only 14.9% of the total amount of aerosols in the country."  Wen Junfan, person, co-president and chief technology officer explained.

 

In fact, for a long time in the past, ordinary people's impression of cosmetic aerosol products was almost the same as that of mousse, hairspray and shaving foam.

 

"Consumers have not formed usage habits. Many cosmetic cosmetics aerosols that are popular in foreign markets are simply not available in the Chinese market. Consumers will naturally not find a product that has no concept in their minds," added Wen Junfan.

 

However, in recent years, with the development of the mobile Internet and the rise of younger generations of consumers, driven by foreign brands such as Evian, Vichy, and Avene, there has been an upsurge in the consumption of spray products in the domestic market. And the variety of aerosols is rapidly diversifying. Various innovative products such as moisturizing spray, antiperspirant deodorant spray, sunscreen spray, after-sun repair spray, facial cleansing bubble, BB mousse, etc. have emerged.

 

Industry statistics show that from 2013 to 2016, the total amount of domestic cosmetic aerosol production increased from 150 million cans to more than 300 million cans. The number of cosmetic aerosol products filed has also increased dramatically, from 88 in 2014 to 847 in 2017, an increase of nearly 10 times.

 

"The unique and innovative cosmetics aerosol can bring consumers the ultimate product experience." Wen Junfan pointed out that compared with pump spray products, aerosol spray products have more soft and delicate fog particles and continuous spray at any angle. , no secondary use of pollution, propellant vaporization absorption of cold skin and so on. It is because of these advantages that aerosol products are becoming more and more popular with consumers.

 

"In the future, aerosols related to people's health will develop rapidly. Cosmetic aerosols, food aerosols, and pharmaceutical aerosols will become core strengths in the promotion of the aerosol industry." Wen Junfan cited industry statistics By 2021, China's cosmetic aerosol production will reach 600 million cans, and the market size will exceed 30 billion yuan.


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